A good hotel website is the key to attracting potential guests and increasing bookings.
With so much competition in the hospitality industry, having a well-designed and user-friendly website can set a hotel apart from its competitors. In this article, we will discuss what makes a good hotel website, provide examples of the top 5 best hotel websites, and explain how to build an excellent website with WordPress.
What Makes a Good Hotel Website?
User Experience (UX):
A good hotel website should provide an excellent user experience (UX) for visitors. The website should be easy to navigate, with clear and concise information about the hotel’s amenities, services, and policies. The website should also be mobile-friendly and optimized for various devices.
The website’s visual design should be visually appealing, with high-quality images and a modern layout. The color scheme and fonts should be consistent with the hotel’s branding. A website that is visually appealing and easy to use will help attract and retain potential guests.
The website should provide relevant and informative content for visitors. This includes information about the hotel’s rooms, amenities, and services, as well as nearby attractions and transportation options. The website should also have a blog or news section to keep visitors up-to-date on events and promotions.
An online booking system is a must-have for a hotel website. The booking process should be simple and secure, with real-time availability of rooms. The website should also provide guests with various payment options, such as credit cards or PayPal.
Search Engine Optimization (SEO):
A good hotel website should be optimized for search engines to increase its visibility and ranking in search results. This includes using relevant keywords, meta tags, and alt tags, and ensuring that the website is mobile-friendly and has fast loading times.
Need good ideas for your next hotel website? Here are the top 5 Best Hotel Websites for inspiration:
The Ritz Carlton
The Ritz Carlton website stands out for its clean, elegant design that showcases its luxury offerings. The website has a simple navigation structure, allowing visitors to easily find information on accommodations, dining, and amenities. The use of high-quality images and videos helps to showcase the hotel’s features and amenities. The online booking process is simple and easy to use.
Website Link: https://www.ritzcarlton.com/
The Four Seasons
The Four Seasons website is known for its sleek and modern design, which reflects the brand’s luxurious offerings. The website features large, high-quality images that showcase the hotel’s amenities and services. The navigation is intuitive, making it easy for visitors to find the information they need. The online booking system is user-friendly and allows guests to customize their stay to their liking.
Website Link: https://www.fourseasons.com/
Marriott International’s website offers a wealth of information on its properties, from luxury resorts to budget-friendly hotels. The website’s design is clean and modern, with a focus on high-quality images that showcase the hotels and their amenities. The navigation is intuitive, and the online booking process is simple and easy to use.
Website Link: https://www.marriott.com/
Hilton Worldwide’s website offers a wide range of accommodations, from luxury resorts to budget-friendly hotels. The website’s design is modern and sophisticated, with a focus on large, high-quality images that showcase the hotels and their amenities. The navigation is intuitive, making it easy for visitors to find the information they need. The online booking process is user-friendly and customizable, allowing guests to choose the room type and amenities they prefer.
Website Link: https://www.hilton.com/
Hyatt Hotels’ website is known for its clean and modern design, which reflects the brand’s luxury offerings. The website features large, high-quality images that showcase the hotel’s amenities and services. The navigation is intuitive, and the online booking process is simple and easy to use. The website also offers a range of travel guides and resources to help guests plan their trips.
Website Link: https://www.hyatt.com/
In conclusion, the top hotel websites all have a few things in common, such as a clean and modern design, intuitive navigation, and high-quality images that showcase the hotels and their amenities. These websites also offer a user-friendly online booking process, making it easy for guests to customize their stay and make reservations. By following these best practices, hotel websites can offer a seamless user experience and attract more visitors.
How to build a good hotel website with WordPress? Here is a simple checklist of important sources:
You need to choose a reliable hosting provider to host your website. Here are some popular hosting providers for WordPress:
Hotel WordPress Themes:
You can choose a WordPress theme specifically designed for hotels and resorts. Here are some popular hotel WordPress themes:
Please also check out my cool Divi Child Hotel Website Theme here →
Plugins can help you add more functionality to your hotel website. Here are some popular plugins for hotel websites:
Yoast SEO: https://yoast.com/wordpress/plugins/seo/
Visual Content Providers:
Visual content such as images and videos can greatly enhance your hotel website’s appeal. Here are some popular visual content providers:
Online Booking System Providers:
An online booking system is an essential element for a hotel website. Here are some popular online booking system providers:
WooCommerce Bookings: https://woocommerce.com/products/woocommerce-bookings/
Hotel Booking Engine by MotoPress: https://motopress.com/products/hotel-booking/